NovaSync | Studio Aditya Murdeshwar

NovaSync

A Logo and Branding Exploration

NovaSync Innovations is a fictional firm that I chose to create a brand identity and unique logo for. NovaSync Innovations is a firm with the aim of advancing a sustainable future for all with the help of Artificial Intelligence.

For this project, it was important to layout a clear course of action and a step by step process. The first step of this process was to map NovaSync’s mission, vision and stance to better understand the direction its branding should follow.

This is the final logo, with a symbol and the name in a simple font accompanying it. Below are the various parameters that the logo needed to satisfy. Its visibility on various brand colour backgrounds, monochrome colours, pixelation it may encounter on web, and scalability.

Derived symbologies